:: design we love :: O BAG

Michele Zanella is an Italian designer that started the company Full Stop in 2009 with a rubber based bag (O Bag) and watches (O Clock) with silicone wrist bands. The O Bag is fully modular, you pick a bag design shape that comes with pre-placed holes that allow for a customizable strap, customizable inner bag lining and options for trimming out the rim of the bag. The bag in the photo shows a rope shoulder strap, perfect for a day at the beach.